About

I'm Jay Powell. I build websites for breweries.

I've designed for the web since 2001, building platforms for financial institutions and travel and tourism agencies.

Today I'm co-owner and Brand Director at Ten Bends Beer in Hyde Park, Vermont. That's where I learned what a brewery website really has to do: keep the hours right, keep the beer finder current, and give a distributor rep something worth forwarding to a buyer.

Brewition is where those two halves meet. I work directly with independent breweries on websites, email, and the materials that sell beer when nobody from your team is in the room.

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Photo: Jay Powell (to come)
  • BasedNear Stowe, Vermont
  • On the web since2001
  • BreweryCo-owner, Ten Bends Beer
  • Works withBreweries anywhere
How I work

Directly. You talk to the person doing the work, from the first call to launch day and after.

Speaking

Vermont Brewers Conference 2026, on using AI to diagnose a brewery website. The prompts are in the Audit Kit.

Powell Design Works

Brewition is the brewery practice of Powell Design Works, my web and design studio for small businesses.

Elsewhere

Find me online.

Got a site that isn't pulling its weight?

Tell me about it. Worst case, you leave with a short list of fixes.

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